New Product Development

At Troy Foods we embrace innovation – It is our passion!

We are constantly looking at food trends – current and future, what people are eating in restaurants, markets and retail not only in the UK but around the world. We do all of this with a genuine team spirit!

At Troy Foods we have a dedicated New Product Development (NPD) team. The team are constantly benchmarking, matching, innovating and driving the customer agenda to ensure we are developing new product lines that are meeting our customer’s needs and expectations across retail, foodservice and manufacturing.

The team have vast experience in developing products for the market place across a range of food categories – From dressed salads such as coleslaw, potato salad and pasta salad to Mayonnaise, dips, dressings & relish, to also vegetable ready to cook meal accompaniments & prepared vegetables and beyond.

We would love the opportunity for any of our customers (current or potential) to visit our New Product Development kitchen and state of the art factories to see what we do and if you wish, take an active role in developing products together with our knowledgeable NPD team.

Mark Wilson

Head of NPD

Mark has 20 years’ experience within the food industry not only in the UK but across the world. He loves the world of Food!

Starting out as a chef and moving into product development, Mark worked around the world on jet expeditions with TUI, TCS Expeditions, National Geographic & Sanford University, sourcing and cooking ingredients in destinations around the world to inspire the customer.

Moving into New Product Development he has worked for companies such as Whole Country Foods, Fresh-Pak, Morrisons, Kerry Foods and lastly Troy Foods. Working across chilled and frozen produce with all major retail, foodservice, airline and discounter customers.

Amongst Marks responsibilities as the Head of NPD is the management and development of the NPD team and building and growing the customer base by working closely with the customer and the commercial teams. He is key in driving innovation by staying on top of current and future market trends and always looking, with his team, at product and process improvements.

Mark lives in Yorkshire and is married with 2 beautiful young children a cat and a crazy dog!

Emilia Loranc

Senior NPD Technologist

Who would have thought that Emilia’s Gastronomy Course in Poland all those years ago would lead her to us. She has worked for us for over five years in various roles, the latest as a Senior NPD Technologist.

Amongst her responsibilities are developing her customer accounts, benchmarking and new product market reviews.

Emilia likes baking and anything sweet, which the whole team enjoy the results of!

Nazli Wellington

Senior NPD Technologist

Naz graduated from the University of Leeds with BSc. Honours Food Science degree.

She has 10 years’ experience in functional ingredients, research, nutrition & product development roles within academia, retail and manufacturing.

Her accountabilities include product development from concept to launch including growing her customer accounts, benchmarking and new product market reviews.

Her hobbies include travelling & trying new foods.

Giulia Ghirelli

NPD Technologist

After moving from Italy to the UK and graduating from the University of Leeds with BSc. Honours degree in Nutrition, Giulia joined the team at Troy.

As part of her degree, Giulia completed a placement year working as an undergraduate technologist where she acquired many transferrable skills that she is looking forward to developing further in her first graduate role here at Troy.

Her responsibilities include product development from concept to launch, benchmarking and new product market reviews.

Giulia’s hobbies include travelling and trying different foods from around the world.